How email marketing pricing works
Email marketing platforms, like Constant Contact, are usually priced by the number of contacts on your list, the number of emails you send, or both, with features unlocked as you move up tiers. That means your cost grows with your list, and a tier boundary can mean a sudden jump in price.
This hub covers Constant Contact alongside ZeroBounce and Inbox Here. Discounts in this category tend to be first-month or first-term offers, a lower price on annual billing, or a free trial. The deals grid above shows only offers each brand has published through its affiliate program, with the end date it set.
Why list cleaning saves money
Email verification tools, like ZeroBounce, check your list for addresses that are invalid, inactive or risky. Because sending platforms charge by list size, removing addresses that will never open an email can lower what you pay, and it can help more of your emails reach real inboxes.
Verification tools are usually priced by the number of addresses checked, often as credits that you buy in bundles. Larger bundles cost less per address, so if you clean your list regularly, buying a bigger bundle can work out cheaper. Check whether credits expire before buying more than you'll use.
Choosing a plan
Pick based on what you send today and what you expect in the next year.
- List size. Find the tier that fits your clean list, and how close you are to the next one.
- Sending volume. Some plans cap monthly sends. Check the cap against how often you email.
- Features. Automations, segmentation, A/B testing, landing pages and integrations differ by tier.
- Users. Some plans limit how many people can log in.
- Billing. Annual billing is usually cheaper per month. Monthly billing is easier to change as your list grows.
Making the most of a trial
A free trial is worth more than most codes here. Import a real list, build a real campaign from a template, and send it to a small segment. That tells you more about whether a tool suits you than any feature table.
Before the trial ends, check whether it turns into a paid plan automatically and how to export your contacts if you decide not to stay. Your list is the valuable part, so make sure it's easy to take with you.
Related tools
Email often sits alongside a website and other business tools. Our web hosting and domain deals and business software deals cover the rest of the stack, and many of these tools run their biggest offers around Cyber Monday.
When to buy
These are patterns across the category, not promises from any one store. The end date on each offer is the one to trust.
| Late November | Black Friday and Cyber Monday bring annual-plan offers on many business tools. |
|---|---|
| Before your busy season | If you email heavily at a particular time of year, choose and test a tool a month or two before it. |
| Any time | Free trials and first-month offers for new customers run year round. |