18 Best Online Stores With New Customer Coupon Codes

New customer discounts are free money if you know which stores offer them and how to trigger them. Most major retailers give 10-20% off first orders, free shipping, or dollar-amount discounts to new customers. The catch is they're not always advertised. You have to sign up for email, download the app, or use a specific link.

Here's where to find the deepest new customer discounts and exactly how to claim each one.

Discount: 10% off first purchase.

How It Works: Sign up for a Nike account or activate Nike+ membership (free). You automatically get 10% off your first order. No promo code needed if you create the account at checkout, but if you want to make sure, the code is usually WELCOME10 or similar (check their homepage for current code).

Eligible For: Full-price items only. Some exclusions on sale items and collaborations.

Online vs App: Works both on Nike.com and the Nike app.

Action Now: Go to Nike.com, create an account with your email, and the discount applies automatically on your first purchase.

Discount: Up to $10 off depending on spend threshold (usually $10 off $25, or bigger discounts for Sephora+ members).

How It Works: New Sephora customers get a welcome offer when they sign up for an account. The discount appears at checkout automatically. You don't need a promo code. Sephora+ members (paid membership) get deeper first-order discounts.

Eligible For: Most products, but some brands and limited-edition items are excluded.

Online vs In-Store: Discount works online and in-store. In-store, you need to provide your email at checkout.

Action Now: Create a Sephora.com account with your email. The welcome offer will display at checkout.

Discount: 15% off first purchase.

How It Works: Sign up for H&M's email newsletter (or create an account on HM.com). You immediately receive a welcome email with a promo code for 15% off your next purchase. Code is valid for one order only.

Eligible For: Almost everything, but excludes some sale and outlet items.

Online vs App: Works on HM.com and the H&M app.

Code Duration: Usually 14 days from sign-up to use it.

Action Now: Go to HM.com, scroll to the bottom, and enter your email in the newsletter box. Confirm your email, then check your inbox for the welcome code.

Discount: 10-15% off first purchase (varies by campaign).

How It Works: ASOS offers first-time buyer discounts through email signup. Sign up on ASOS.com, and they'll email you a promo code within minutes. Some campaigns offer free shipping instead of a percentage discount.

Eligible For: Most items, but excludes some brands and certain categories.

Online Only: ASOS is online only, no physical stores.

Code Duration: Usually 7-14 days.

Action Now: Go to ASOS.com, sign up for the newsletter, and check your email immediately for the code.

Discount: $15-30 off (usually $15 off $50 or $30 off $100) on first purchase.

How It Works: New Wayfair customers get a first-order discount either automatically or through a promo code. Some sign-ups trigger automatic discounts, others require you to use a code like WELCOME or similar.

Eligible For: Full-price furniture and home goods. Some exclusions on sales.

Online Only: Wayfair is online-only.

Action Now: Create a Wayfair account. At checkout on your first order, you'll see if a first-time discount is available. If not, try entering promo code WELCOME at checkout.

Discount: Free shipping on first order (usually $35 minimum). Sometimes $10-20 off first order depending on current promotion.

How It Works: Sign up for a Chewy account with your email. You automatically get free first-order shipping on orders over $35. Additional percentage discounts appear sometimes (check email after signup).

Eligible For: All products except some brands that have minimum order restrictions.

Online Only: Chewy is online-only for groceries/pet supplies.

Auto-Ship Discount: If you set up auto-shipping on any item, you get an additional 5% off that recurring order.

Action Now: Go to Chewy.com, create an account, and place your first order. Free shipping applies automatically if your order is $35+.

Discount: $5-15 off first order (varies), plus free delivery on first order.

How It Works: New DoorDash users get a welcome offer when they create an account. The offer appears in the app or website automatically. No promo code needed. The discount amount varies based on your location and current promotion.

Eligible For: Works on most restaurants and merchants, but some partners have minimum order requirements.

Online vs App: Works both on DoorDash.com and the app.

Minimum Order: Varies by restaurant (usually $10-15).

Action Now: Download the DoorDash app or go to DoorDash.com, create an account, and your first-order discount will appear automatically when you browse restaurants.

Discount: $5-15 off first order plus free delivery, varies by location and current promotion.

How It Works: Sign up for Uber Eats (you can use your Uber account if you have one). The welcome offer appears automatically in the app. No code needed.

Eligible For: Most merchants and restaurants.

Minimum Order: Usually $10-15 depending on the merchant.

Online vs App: App is the primary interface, but you can also use the website.

Action Now: Download Uber Eats or go to Uber Eats.com, create an account, and your discount appears automatically.

Discount: $20-45 off first box depending on current promotion (sometimes buy-one-get-one offers or percentage discounts).

How It Works: New HelloFresh customers get a welcome discount applied automatically when they sign up. The discount amount depends on current promotions. Some campaigns offer percentage discounts (like 50% off first box), others offer flat dollar amounts.

Eligible For: Only applies to your first order. Subsequent orders are full price unless you use a referral code.

Shipping: Included in the plan (already factored into pricing).

Action Now: Go to HelloFresh.com, choose your meal plan, and the first-box discount applies at checkout automatically. You'll see the offer before confirming payment.

Discount: 50% off first pair of shoes + VIP membership activation.

How It Works: First-time Fabletics customers get 50% off their first shoe purchase automatically when they create an account. You must activate VIP membership (usually $39.95/month, but first month might be discounted). After that, VIP gets discounted access to seasonal collections.

Eligible For: All shoes in their current collection.

VIP Membership: Required to unlock the 50% discount. Cancellable anytime (but cancel within trial period to avoid charges).

Online vs App: Works on Fabletics.com and the app.

Action Now: Go to Fabletics.com, create an account, and the 50% first-shoe discount appears automatically. You'll need to activate VIP membership to claim it.

Discount: 10-15% off first purchase.

How It Works: Sign up for an Adidas account on Adidas.com or the app. New customers get a welcome email with a promo code (usually 10-15% off). The code is applied at checkout.

Eligible For: Most items, excluding some collaborations and limited editions.

Online vs App: Works both ways.

Code Duration: Typically 7-14 days.

Action Now: Go to Adidas.com, create an account or sign up for the email list, and check your email for the welcome code within a few minutes.

Discount: 40% off first purchase (varies by season; sometimes 30-50% depending on current promotion).

How It Works: Gap's new customer discount varies. During some periods, you get an automatic discount when you create an account. During others, you need to provide your email for a code. The percentage changes seasonally.

Eligible For: Most items, but excludes some final-sale items.

Online vs In-Store: Works both online and in-store. In-store, provide your email at checkout.

Code Duration: Usually 7-14 days.

Action Now: Go to Gap.com, sign up for their email list or create an account. Check your email for a welcome discount code.

Discount: 30-50% off first purchase (varies by promotion, sometimes an additional percentage off sale items).

How It Works: Old Navy's first-order discount changes frequently. Some periods offer 40% off, some 50% off. Sign up for their email, and you'll get a code in your welcome email. The discount applies at checkout when you enter the code.

Eligible For: Most items, but excludes clearance and some final-sale items.

Online vs In-Store: Works both online and in-store.

Duration: Usually 7-14 days from signup.

Action Now: Go to Old Navy.com, sign up for email offers. Check your email immediately for the welcome discount code (sometimes takes a few minutes).

Discount: $10-15 off first online purchase, or access to in-store new customer deals (usually 40% off select items).

How It Works: New Bath & Body Works customers get welcome offers. Online, you typically get a first-purchase coupon emailed to you after signup. In-store, the discount is displayed in their app or you can ask for it at the register.

Eligible For: Most items, excluding some premium brands they carry.

Online vs In-Store: Works both ways.

Email Signup: Recommended for the best welcome offer.

Action Now: Go to BathandBodyWorks.com, sign up for email, and check your email for a new customer coupon code.

Discount: 10-20% off first purchase (varies by promotion).

How It Works: Create an American Eagle account, and a welcome discount appears at checkout automatically or via email. During some campaigns, you need to use a promo code (usually provided in the welcome email).

Eligible For: Full-price items and most sale items.

Online vs App: Works on AmericanEagle.com and the mobile app.

Code Duration: Usually 7-10 days.

Action Now: Go to AmericanEagle.com, create an account or sign up for email. Check your email for the welcome offer.

Discount: Free or discounted shipping on first online order, sometimes 10-20% off first purchase during promotions.

How It Works: PetSmart's online first-order discount is usually free shipping (especially on orders over $35). Some promotional periods offer additional percentage discounts. Create a PetSmart account to access them.

Eligible For: Most pet products, excluding some brands with special restrictions.

Online vs In-Store: In-store, ask about new customer discounts at the register. Online, free shipping applies automatically on first order if you have an account.

Loyalty Program: PetSmart Rewards membership (free) gives you faster discounts on future purchases.

Action Now: Go to PetSmart.com, create an account, and place your first order. Free shipping applies if you meet the minimum (usually $35+).

Discount: Free or discounted delivery on first order (usually $5-10 off delivery), sometimes free delivery on first order.

How It Works: New Instacart users get a welcome offer showing in the app or website. The discount usually applies to delivery fees, not groceries themselves. No promo code needed.

Eligible For: Works at all partner grocery stores (Whole Foods, Kroger, Safeway, etc.).

Minimum Order: Varies by store (usually $35+).

Online vs App: Primarily app, but website works too.

Duration: One-time offer for new users.

Action Now: Download Instacart or go to Instacart.com, create an account, and your welcome offer appears automatically when browsing grocery stores.

Discount: 10% off first purchase (usually) or free shipping on first order.

How It Works: Nordstrom Rack's new customer discount is sometimes automatic, sometimes requires a code. New customers typically get 10% off their first purchase when they sign up for email or create an account.

Eligible For: Most items, excluding some brands with restrictions.

Online vs In-Store: Works both ways.

Code: Usually appears in welcome email if required (sometimes no code needed).

Action Now: Go to NordstromRack.com, create an account or sign up for email, and check your email for a welcome code.

Discount: 10% off first purchase plus free shipping.

How It Works: Create a Glossier account on Glossier.com. New customers receive 10% off their first order automatically, plus free shipping on orders over $30. Some promotions offer a free mini product with first purchase instead of a percentage discount.

Eligible For: All products including skincare, makeup, and fragrance. No exclusions on sets or limited editions.

Online Only: Glossier is primarily online (limited retail locations).

Code Duration: Discount applies automatically on first purchase. No expiration as long as you haven't ordered before.

Action Now: Go to Glossier.com, create an account, and the 10% discount applies at checkout on your first order.

Discount: 10-15% off first mattress purchase, plus free pillows or sheets bundle with select mattresses.

How It Works: New Casper customers get a welcome discount when signing up for email. The discount code arrives via email within minutes. Some seasonal promotions offer bundled accessories (pillows, sheets) instead of a percentage off.

Eligible For: Mattresses, bed frames, and sleep accessories. Excludes already-bundled deals during some promotions.

Online vs In-Store: Works online. In-store, mention the email offer at checkout.

Trial Period: 100-night sleep trial on all mattresses regardless of discount used.

Action Now: Go to Casper.com, sign up for their email list, and check your inbox for a welcome discount code.

Discount: Free Home Try-On (5 frames shipped free), plus first-purchase discounts of 15% off during promotional periods.

How It Works: Warby Parker's main new customer offer is their Home Try-On program, where they ship 5 frames to your house free of charge. During promotional periods (usually January and July), new customers also get 15% off their first pair of prescription glasses or sunglasses.

Eligible For: Prescription glasses, sunglasses, and contacts. Home Try-On is for frames only.

Online vs In-Store: Home Try-On is online only. Percentage discounts work both online and in-store.

Action Now: Go to WarbyParker.com, select 5 frames for Home Try-On, and sign up for email to catch first-purchase percentage discounts.

Discount: Free shipping on first order (no minimum), plus occasional 15% off first purchase promotions.

How It Works: New Allbirds customers get free shipping on their first order with no minimum purchase required. During select campaigns (typically around Earth Day in April and holiday season), they offer 15% off first orders via email signup.

Eligible For: All footwear and apparel. No exclusions.

Online vs In-Store: Free shipping applies to online orders. In-store, sign up for email and receive a mobile coupon.

Sustainability Note: Allbirds sometimes offers a "carbon offset credit" instead of a traditional discount, donating a percentage of your first purchase to environmental causes.

Action Now: Go to Allbirds.com, create an account, and free shipping applies automatically. Sign up for email to catch periodic percentage-off promotions.

Discount: 30% off first order plus free 30-day membership trial.

How It Works: Thrive Market requires a paid membership ($59.95/year), but new customers get a free 30-day trial plus 30% off their first order. The discount applies automatically when you start the trial. If you cancel within 30 days, you're not charged for membership.

Eligible For: All groceries, supplements, beauty, and household products on the platform.

Online Only: Thrive Market is online only with home delivery.

Minimum Order: Free shipping on orders over $49.

Action Now: Go to ThriveMarket.com, start your free 30-day trial, and the 30% first-order discount applies at checkout.

Discount: 20% off first order when signing up for email or purchasing a starter kit.

How It Works: New Blueland customers receive 20% off their first order by signing up for the email list. Starter kits (cleaning supplies with reusable bottles) are already discounted compared to buying components separately, and the 20% stacks on top during promotional periods.

Eligible For: All cleaning products, personal care, and laundry items. Starter kits and refills included.

Online Only: Blueland is online only.

Action Now: Go to Blueland.com, sign up for email, and the 20% first-order code arrives in your inbox within minutes.

Finding the best new customer discounts takes a systematic approach. Here are the most reliable strategies.

Sign Up With a Dedicated Email Address: Create a separate email account specifically for retail signups. This keeps your primary inbox clean and makes it easy to search for coupon codes across all retailers. Gmail's "+" trick works too ([email protected]), but some retailers strip the "+" and treat it as the same address.

Use Incognito Browsing: Many retailers detect return visitors and hide new customer pop-ups. Open an incognito or private browsing window before visiting a retailer's website for the first time. This triggers the welcome pop-up with the discount offer that regular visitors don't see. About 40% of major retailers use this tactic.

Abandon Your Cart: Add items to your cart, enter your email at checkout, then close the browser without completing the purchase. Roughly 73% of major retailers send a follow-up email within 1-24 hours offering a discount (typically 10-15% off) to complete the purchase. This works even for returning customers, not just new ones.

Check Cashback Platforms First: Before signing up directly, check if Rakuten, TopCashback, or similar cashback platforms offer elevated new customer rates. Some retailers offer 15-20% cashback for new customers referred through cashback platforms, which stacks with the retailer's own new customer code.

Search Social Media Ads: Retailers frequently run Instagram and Facebook ads targeting new customers with exclusive discount codes not available on their website. Follow brands you're interested in on social media, and engage with their content (like posts, watch stories) to trigger targeted ads with new customer offers. TikTok ads increasingly carry first-purchase discount codes, especially from DTC brands.

Ask Customer Service Directly: If a new customer offer has expired or you missed the pop-up, contact customer service via chat. About 60% of the time, a support agent can manually apply a first-time customer discount to your order. Be polite, mention you're a new customer, and ask if there are any welcome offers available.

Time Your Signups Strategically: New customer discounts are typically higher during slow retail periods. January (post-holiday), late February, and July tend to offer the deepest new customer discounts because retailers are trying to acquire customers during slower sales periods. Avoid signing up for the first time during Black Friday, when retailers don't need to incentivize new customers as aggressively.

Use Browser Extensions as a Backup: If you can't find a new customer code through direct signup, tools like Honey or Capital One Shopping often have active first-purchase codes in their databases. These extensions test codes automatically at checkout and may surface new customer codes you missed.

Stack With Free Shipping: Many new customer codes apply on top of free shipping offers. Look for stores combining both benefits.

Use Before Returning: Some stores only give you the discount on your first purchase ever, not your first purchase in a year. If you return something, the discount is gone. Buy what you're sure about.

Timing Matters: New customer discounts are usually higher during off-seasons (January, July) than during busy shopping periods (November, May). Sign up in slow periods for better initial offers.

Apply Cashback: After claiming the new customer discount, apply a cashback app (Rakuten, Honey) on top of it for additional savings.

Refer Friends: Many retailers (HelloFresh, Fabletics) give both the new customer and the referrer a discount when you use a referral link. If someone refers you, both of you save money.

Can I use a new customer discount more than once?

No. Once you've used a new customer discount at a retailer, you're no longer a new customer. The offer is one-time. Some retailers track this by account; others track by email. Creating a new account won't typically unlock a second discount.

Do new customer discounts work with promo codes or clearance items?

Sometimes. Most new customer discounts exclude final-sale and clearance items. Some exclude promo codes. Check the terms before committing. Worst case, the discount won't apply and you pay full price.

If I receive a new customer offer but don't use it, does it expire?

Yes, usually 7-14 days. Some offers are longer (30 days), but most are short. Use them quickly.

Can I combine a new customer discount with a loyalty membership?

Usually no. You choose one or the other. Loyalty memberships sometimes have better long-term value than a first-order discount, so do the math.

Do new customer discounts apply to subscriptions (like HelloFresh)?

Yes, usually to your first box or first month only. Subsequent boxes or months are regular price unless you continue with promotional pricing.

What if the new customer discount doesn't appear at checkout?

The discount might be location-based, expired, or excluded based on your product selection. Try entering a promo code if one was emailed to you. If nothing works, chat with customer service—they can manually apply first-time offers sometimes.

Most major online retailers offer new customer discounts of 10-50% off first orders. The discount is easiest to claim when you sign up for email. Some are automatic, some require codes sent to your email. Always check your email (including spam folder) within a few minutes of signing up, as welcome codes are sent immediately and expire in 7-14 days. Use new customer discounts on items you're confident about, apply them alongside free shipping offers when possible, and then layer cashback apps on top of the discount for maximum savings. You can find verified coupon codes at blippr.com to combine new customer offers with additional discounts.